While emphasizing the importance of Early Childhood Development (ECD), UNICEF reinforces that “Early childhood is not only the time when the brain develops rapidly, but a critical window of opportunity for establishing children’s immunity and therefore, the foundation of good health and optimal productivity in the future”. So, investing in improving immunity and developing intelligence in the early years is imperative for the well-being of the child. 

There is ample evidence that a child's intelligence is not fully given at birth, but continues to evolve and change at least through the early elementary school years. Early childhood development is the key to a full and productive life for a child.

Research has shown that half of the person’s intelligence potential is developed by age four and early childhood interventions can have a lasting effect on intellectual capacity, personality and social behaviour. As with all other organs and systems in the body, a new-born is not born with a fully developed immune system at birth. Rather, their immunity - a protective function consisting of cells, proteins, and organs - grows and strengthens with time, striving with each new day to keep them safe from the multitude of pathogens that they encounter in their environments.

A child’s immune system will start to develop on its own at about 2-3 months of age. At this point the antibodies that mother has conferred start to decline. A baby’s immune system begins to grow and develop when it comes into contact with bacteria, viruses and fungi and can wage an attack against them. By 1 year of age a baby will have developed its immune system significantly, although not entirely. Some experts suggest an immune system is not fully developed until a child is approximately 12-14 years of age, when they finally reach adult levels of antibody formation.

So, it is beneficial to start Swarnaprashana early and administer regularly. 

A growing number of childhood diseases such as allergic disorders such as allergic rhinitis, atopic dermatitis, asthma and others have been linked to environmental exposures during prenatal and early postnatal development. Because the immune response plays a critical role in each of these diseases, it is important to consider measures to support the children's developing immune system in the early years of their development.

Anudina Swarnaprashana is a great gift to parents, in their effort towards improving their children’s intelligence and immunity.

‘Anudina’ means ‘everyday’ and Swarnaprashana means ‘intake of Suvarna/Gold bhasma’ and it imparts Daily dose of immunity for your child